Conversion design · Supplements · Nutraceuticals · Fitness

Your store, dialled in to convert.

Calibr redesigns the product pages and funnels your ad spend lands on — precision conversion design for health & wellness brands, delivered in days.

Get a free teardown See the method →
$73M+ client revenue attributed · 20 yrs direct response · teardowns in 3–4 days
Calibr · Precision conversion instrument
Gain +1.28 pts
Conversion rate
0.00%
Drag the needle — it springs back
Leak
The problem

More traffic won't fixa page that leaks.

Every month your acquisition costs climb. You add budget, test creative, chase the next channel — and your conversion rate barely moves.

The leak isn't your ads. It's the moment traffic arrives: a product page that doesn't earn trust fast enough, a buy box that hesitates, a story that doesn't land before the visitor is gone.

That's a design problem. It's fixable. And it's the only thing we do.

Specimens

Watch the leak get fixed.

Hover — or tap — any specimen to see its uncalibrated state. Three demo builds across the niches we live in. The method is real. Your store next.
Specimen 01Nootropic
The buy box — subscribe-first pricing, one clear path to cart
Neuro-Elixir buy box — before calibration
Neuro-Elixir buy box — after calibration
Before — leaking After — calibrated
Specimen 02Protein
Claims & offer — doses on the label, savings beside the price
Whey protein PDP before calibration
Whey protein PDP after calibration
Before — leaking After — calibrated
Specimen 03Greens
The full PDP — proof, bundle logic and trust in one system
Verdant Daily Super Greens product page — before calibration
Verdant Daily Super Greens product page — after calibration
Before — leaking After — calibrated
Track record

Twenty years in theconversion trenches.

Ryan Jackson — Founder
+1500%
CVR 0.2% → 3.2%
Beanstalk funnel redesign
$73M+
Client revenue attributed
across 20 years of pages
+393%
CVR 1.27% → 6.27%
TMAP landing page

Calibr is Ryan Jackson — a senior designer with 20+ years in UI/UX and direct-response marketing, landing pages and CRO.

The pages behind that experience have helped generate over $73 million in client revenue — for names you know, and for the health, fitness and supplement brands below.

Groupon · Leadpages · F1 · JibJab — and the health brands below

Calibr brings that direct-response record to one narrow job: making health & wellness product pages convert.

  • Direct-response first — every design choice traced back to conversion.
  • Health, wellness and supplements exclusively — your niche, not a vertical we dabble in.
  • Design, video and UGC in one head — no agency hand-offs.
  • Twenty years of watching real buyers respond — not theory, pattern memory.
Brands worked withI have helped
Selected — 2005 → 2026Selected — 2005 → 26
Alpha Lion
Dr Kareem
bookwell
Bodytrim
RealDose Nutrition
Home Cures That Work
Built by Raleigh
IIFYM
Chisel
Concept Nine
The offer

Three ways tocalibrate your store.

01

The Calibration

A diagnostic teardown of your highest-value page. A recorded, section-by-section audit with a prioritised list of what's costing you conversions — and exactly what to change.

From $5003–5 days
See The Calibration →
02

The Page

One page rebuilt end to end. Structure, copy direction, trust architecture, mobile-first — delivered developer-ready with the rationale behind every decision. Product video and UGC built in, as an option.

From $2,000~10 days
See The Page →
03

The Full Calibration

Your funnel — up to eight pages — redesigned to work as one coherent conversion system, with the video, UGC and motion layer running through it.

From $6,0003–4 weeks
See The Full Calibration →
Add-on — Built & shipped: we implement the pages we designed on your existing Shopify theme, for a flat add-on.
Why Calibr

Built to be differenton purpose.

01

You work with the person doing the work.

No account managers. No juniors. No hand-offs. One senior specialist with complete attention on your store.

02

Days, not quarters.

A conversion-ready redesign in a defined sprint — not a 90-day testing program you have to fund and wait on.

03

Health & wellness is the whole focus.

Supplements, nutraceuticals, fitness — the buyer psychology, the claims lines, the trust signals this category lives or dies on.

04

Design, video and UGC in one head.

Most brands hire a designer, a video editor and a UGC agency. Calibr is all three — so the page, the video and the social creative are calibrated to work together.

Ryan is known as one of the best web designers in the world. This praise does not come lightly — he has personally designed websites that have made millions of dollars. I can't recommend Ryan strongly enough.

Bill Kirkley
Bill KirkleyICT Executive

The results of his work speak for themselves. His designs have maximised conversions and increased bottom-lines dramatically for several of my businesses and my clients' businesses. He is surely one of the most sought-after, results-driven designers out there.

Michel Fortin
Michel FortinStrategic Growth Architect

Ryan's one of the few design guys that really "gets it" when it comes to direct response. His designs and graphics work seamlessly with our copy to drive conversions and profits. And he delivers as promised — on time, every time.

Andy Catsimanes
Andy CatsimanesSenior Copywriter

This spot is reserved for your store's numbers.

Get a free teardown →
The method

You pay for the work,not the meetings.

Step 01

Teardown

We start with a free redesign of one section, so you see how we think before you spend anything.

Step 02

Scope

Flat price, defined deliverables, a clear delivery date. No proposal theatre.

Step 03

Calibrate

We redesign — page, copy direction, and any video or UGC — and deliver it developer-ready with the reasoning for every change.

Step 04

Ship

Your team builds it, or we ship it live for you as an add-on.

Questions

Asked before everygood decision.

Do you build the pages, or just design them?
Both. Every project ships developer-ready — Figma files, copy direction, and implementation notes your team can build from directly. If you'd rather we ship it live, the Built & Shipped add-on implements the pages we designed on your existing Shopify theme for a flat fee.
What format is the work delivered in?
Figma. Every design ships as developer-ready Figma files — components, copy direction and implementation notes your team can build from directly. If you've ordered add-ons, delivery depends on the add-on: Built & Shipped goes live on your Shopify theme, and video or UGC ships as final rendered files alongside the Figma.
What if I don't have a developer?
No problem — choose the Built & Shipped add-on and we take it live for you, or we design in a format your team can manage in Shopify's own editor. Either way, the work doesn't stall in a folder.
How is the free teardown different from The Calibration?
The free teardown redesigns one section of one page — enough to show you how we think. The Calibration is the full instrument: a recorded, section-by-section audit of the entire page with a prioritised fix list you can action immediately, with or without us.
How fast is it, really?
The Calibration lands in 3–5 business days. A full page rebuild takes around 10. A multi-page calibration runs 3–4 weeks. Timelines are agreed up front and put in writing — delivery dates, not estimates.
What happens after I send my page?
You'll get your free teardown back within a few business days — no call, no pitch deck. If it's useful and you want more, we'll agree a flat-priced scope from there. If not, keep the teardown with our compliments.
Can't AI do this for me?
It can generate a page — a thousand plausible ones, actually. What it can't tell you is which of them will convert for your customer, at your price point, against your objections. That judgment comes from twenty years of watching real buyers respond to real pages. We use AI where it's fast; the decisions that move revenue stay human — and accountable to a name.
Start here

See what your bestpage could do.

Send us your highest-value page. We'll redesign one section and send it back — free, no call required — so you can see exactly what calibrated design looks like on your store.

Get my free teardown